Growth Design Advisory Services

Fractional Strategic Advisement

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Need a strategic growth partner for your startup? I got you! With my unique blend of product, design, and go-to-market experience, I'll help you analyze your growth loops to create a clear cross-functional vision, and actionable roadmap. I'm here to guide your journey into PLG and refinement beyond.

Key benefits & deliverables:

• Onboarding audit, including Psych Mapping ‍
• Aha! Moment analysis and user education plan
• ‍Engagement touchpoint journey map‍
• Free-to-paid conversion analysis‍
• Reactivation plan for dormant users
• PLG sales motion feasibility
• Market analysis, competitor benchmarking
• Growth design playbook & handoff

Commitment

• 40-60hrs/month on retainer
• 1-month minimum

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Staff Augmentation

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Key benefits:

• All services listed in Strategic Advisement + implementation
• Embedded with your team, working cross-functionally with product, design, engineering and marketing for implementation
• Includes delivery of detailed product requirement docs, product design mockups, and content design

Commitment

• Fulltime on retainer
• 2-month minimum

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Onboarding Audit

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$2.5k USD  /  1-2 week delivery

Key questions I'll answer:

• How do users onboard into the software service currently?
• Are baseline SaaS industry standards being met -- if not, where are the gaps?
• Furthermore, what friction can be removed to make onboarding easier and more intuitive?

Case Study: Mercury Bank (B2B)

Aha! Moment Analysis

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$3k USD  /  2-3 week delivery

Key questions I'll answer:

• Do users understand your product's value quickly and thoroughly?
• Are end users (not buyers) understanding your value propositions?
• Are there well-timed educational experiences to help users comprehend when and why to use it? If not, where/how can can you improve?

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Engagement Mapping

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$3.5k USD  /  3-4 weeks

Key questions I'll answer:

• What're the comprehensive engagement touchpoints from your product (e.g. notifications, emails, etc.)? Do these all make sense? Are they coordinated?
• How can your application create intuitive engagement loops that bring users back into the system, thereby showcasing value repeatedly?
• How can your software provide data moats against incumbent or competitor processes/services?

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Reactivation Strategy

$2.5k USD  /  1-2 weeks

Key questions I'll answer:

• How can the team programmatically reactivate voluntary and involuntary dormant users?
• What are typical outreach strategies that have high success rates for your industry?
• Is there low-hanging fruit for high-value re-engagement?

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